Gem

Gem is your bathroom bestie, here to make each day amazing, starting with the products you use everyday. Gem make high-performing, beautiful bathroom essentials that help turn your most basic routines into elevated rituals one brush, swipe or spray at a time.

Gem is renowned for its range of high-performing oral care, with several standouts that have gained popularity for their effectiveness and better-for-you ingredients.
Show pesky stains the door, while brightening tooth enamel with Gem's Whitening Pen. Formulated to gently whiten sensitive teeth whilst on-the-go with science-backed ingredients.
The Triple Whitening Toothpaste delivers a deeper clean for fresher breath and whiter teeth, with science-backed, dentist-driven, better-for-you ingredients so you can brighten without the sensitivity.
Gem's Dissolvable Whitening Strips are an invisible, comfortable and quicker teeth whitening experience with results you (and everyone else) can really see Gem’s Dissolvable Whitening Strips whiten up to 7 shades in 14 days, are a gentle alternative to peroxide, lifting tough stains without damaging enamel, and remove tea, coffee, red wine and smoking stains.

Absolutely! Gem's trusted formula delivers optimal whitening with low irritation. 100% of consumer study volunteers agree that Gem's Whitening Pen's improved the brightness of their teeth, 96% agree that they caused zero sensitivity, and 98% agree that their teeth were noticeably whiter after use!

Because they’re scientifically proven to whiten teeth in just 3 days AND the first of its kind with innovative Dissolvable Technology! Gem's Whitening Strips create an invisible, comfortable and quick teeth-whitening experience, removing tea, coffee, red wine and smoking stains, plus their formulation is a gentle alternative to peroxide, lifting tough stains without damaging enamel!

Both versions of Gem’s Triple Whitening Toothpaste offer a luxurious, science-backed clean that brightens teeth without harsh chemicals or sensitivity. The key difference? One includes fluoride for those who want extra cavity protection, while the other is fluoride-free for a more natural approach. Whichever you choose, you’ll get a fresh finish, balanced oral microbiome, and results you can see.

With three cleaning modes, Gem's Electric Toothbrush is perfect for sensitive teeth, tooth whitening and deep cleaning. With 98% of consumer study volunteers agreeing that it's suitable for sensitive teeth, 96% agreeing that it effectively removes stubborn plaque, food and stains, and 100% agreeing it has an amazing battery life.