Beauty Of Joseon is rooted in traditional Korean beauty principles & has captivated skincare enthusiasts worldwide with its potent, elegant formulations. In this guide, we delve into everything you need to know about Beauty of Joseon serums, exploring their benefits, suitability for different skin types, and how to incorporate them into your routine for maximum results.
Table of contents:
- About Beauty Of Joseon
- About The Beauty Of Joseon Serums
- Using The Beauty Of Joseon Serums
About Beauty Of Joseon
Who are Beauty Of Joseon?
Beauty of Joseon is a Korean skincare brand inspired by the beauty secrets of the Joseon Dynasty, an era known for its sophisticated approach to health and beauty. The brand combines traditional Korean herbal ingredients, known as hanbang, with modern skincare science to create products that enhance skin health and beauty naturally. Beauty of Joseon products are celebrated for their elegant formulations that focus on nourishing and revitalising the skin.Are Beauty Of Joseon Products Cruelty-Free?
Yes, Beauty of Joseon is committed to ethical beauty standards and all their products are cruelty-free. They do not test on animals, ensuring that their skincare solutions are both effective and compassionate.What Are the Differences Between Beauty of Joseon Serums and Essences?
While both serums and essences are crucial components of a Korean skincare routine, they serve different purposes. Essences are typically lighter and focus on hydration and priming the skin for subsequent steps in your routine. Serums, on the other hand, are more concentrated and target specific skin concerns such as ageing, acne, or hyperpigmentation. Beauty of Joseon serums are designed to deliver potent active ingredients deep into the skin, offering more targeted treatment compared to their essences. 
Beauty Of Joseon Glow Serum with Propolis & Niacinamide
About The Beauty Of Joseon Serums
Key Benefits of Beauty of Joseon Serums
Beauty of Joseon serums are formulated with a range of active ingredients that offer various benefits:- Hydration: Many serums, such as the Beauty of Joseon Ginseng Essence Water, are rich in humectants like hyaluronic acid, which draw moisture into the skin.
- Anti-Ageing: Ingredients like ginseng and niacinamide help to reduce the appearance of fine lines and wrinkles, promoting a youthful complexion.
- Brightening: Serums containing ingredients like propolis and niacinamide work to even out skin tone and reduce the appearance of dark spots.
- Soothing: Extracts from traditional Korean herbs help to calm and soothe irritated skin, making them ideal for sensitive skin types.
- Acne Treatment: Formulations with ingredients like green tea and mugwort provide anti-inflammatory and antibacterial benefits, making them effective for acne-prone skin.
Are Beauty of Joseon Serums Suitable for Sensitive Skin Types?
Absolutely. Beauty of Joseon serums are formulated with gentle, natural ingredients that are ideal for sensitive skin. They avoid harsh chemicals and fragrances, focusing instead on traditional Korean herbs known for their soothing properties. Always perform a patch test when trying new skincare products to ensure compatibility with your skin.What Serum Should I Use for Anti-Ageing Concerns from Beauty of Joseon?
For anti-ageing concerns, the Beauty of Joseon Repair Serum is an excellent choice. This serum features ginseng extract, known for its antioxidant properties that protect the skin from free radicals and environmental damage. It also contains snail mucin, which helps to promote skin regeneration and reduce the appearance of fine lines and wrinkles.How Can Beauty of Joseon Serums Help with Acne-Prone Skin?
Beauty of Joseon serums are particularly effective for acne-prone skin due to their anti-inflammatory and antibacterial properties. The Glow Serum: Propolis + Niacinamide is a standout option for acne-prone skin. Propolis is known for its healing and antimicrobial properties, while niacinamide helps to regulate sebum production and reduce inflammation. This combination helps to clear up existing acne while preventing future breakouts.Which Beauty of Joseon Serum is Best for Hydrating Dry Skin?
For dry skin, the Calming Serum: Green Tea + Panthenol is highly recommended. Green tea is a powerful antioxidant that soothes and hydrates the skin, while panthenol (vitamin B5) provides deep moisture and helps to repair the skin barrier. This serum ensures that your skin stays hydrated and plump throughout the day.Can Beauty of Joseon Serums Help Reduce the Appearance of Pores?
Yes, the Glow Deep Serum: Rice + Arbutin is particularly effective at reducing the appearance of pores. Rice extract helps to exfoliate and brighten the skin, while arbutin is a natural skin brightener that helps to reduce hyperpigmentation and smooth out the skin texture. This serum helps to minimise the appearance of pores, giving the skin a smoother and more refined look.How Do Beauty of Joseon Serums Address Skin Redness and Irritation?
The Calming Serum: Green Tea + Panthenol is also ideal for addressing skin redness and irritation. Green tea extract has anti-inflammatory properties that help to soothe and calm irritated skin, while panthenol enhances skin hydration and repair. This serum is perfect for those with sensitive or reactive skin types, helping to reduce redness and promote a more even complexion. 
Beauty Of Joseon Glow Deep Serum with Rice Bran Water & Arbutin
Using The Beauty Of Joseon Serums
How Do Beauty of Joseon Serums Fit Into a Korean Skincare Routine?
In a traditional Korean skincare routine, serums are applied after cleansing and toning but before moisturising. Here’s a simple step-by-step guide:- Cleanse: Start with a gentle cleanser to remove impurities.
- Tone: Apply a toner to balance the skin’s pH and prepare it for the following steps.
- Essence: Use an essence to add a layer of hydration and enhance the absorption of subsequent products.
- Serum: Apply your Beauty of Joseon serum, focusing on areas with specific concerns.
- Moisturise: Seal in the serum with a moisturiser to lock in hydration.
- Sunscreen: Finish with sunscreen during the day to protect your skin from UV damage.
What Is the Best Way to Apply Beauty of Joseon Serums?
To get the most out of your Beauty of Joseon serums, follow these application tips:- Clean Hands: Ensure your hands are clean to avoid transferring bacteria to your face.
- Apply a Few Drops: Dispense a few drops of serum onto your fingertips.
- Pat Gently: Gently pat the serum into your skin, focusing on areas with specific concerns. Avoid rubbing, as patting helps with better absorption.
- Wait Before Layering: Allow the serum to absorb fully before applying additional skincare products.