e45

E45 is Britain's most trusted skincare brand for dry skin, with over 70 years of heritage. The iconic cream was created in 1952 by a Boots chemist in response to a customer request for a product that would soothe and protect the skin, and over the following 30 years grew from a product only marketed to hospital sales departments into a sought-after staple found in homes and pharmacies around the world. For over 70 years, E45 has been a skincare expert in dry and itchy skin and a trusted treatment for conditions including eczema, psoriasis, and ichthyosis. With a range spanning creams, lotions, washes, and scalp care, E45 is the go-to brand for clinically effective, no-nonsense skincare that the whole family can use.

E45 has expanded well beyond its iconic cream into a full range of daily skin care essentials. The Daily Body Lotion is a lightweight, everyday formula that delivers the same reliable moisture protection in a fast-absorbing finish, while the Daily Lotion Spray makes application effortless for larger areas of the body. For wash days, the Dermatological Emollient Shower Cream cleanses without stripping the skin's natural moisture barrier, and the Emollient Bath Oil turns every bath into a soothing, skin-nourishing treatment, ideal for those with eczema or persistently dry skin. Rounding out the range, the Face Foaming Cleanser gently removes impurities without disturbing sensitive or dry facial skin, making it a brilliant first step in any E45 face care routine.

Yes, E45 offers a Dry Scalp Shampoo designed specifically for those dealing with a dry, flaking, or irritated scalp, bringing the same gentle, clinically backed approach the brand applies to body care. It's a practical option for anyone whose dry skin extends to the scalp, whether that's linked to eczema, psoriasis, or general dryness. Fragrance-free and formulated with scalp health in mind, it's a straightforward, effective addition to your haircare routine.

E45 has proven dermatological expertise specifically dedicated to vulnerable dry skin, and is a trusted treatment for eczema, psoriasis, ichthyosis, and other dry skin conditions. The E45 Body Lotion works as an emollient, forming a thin protective barrier over the skin that keeps moisture from escaping and keeps irritants from reaching the skin, helping to soothe flare-ups and prevent them from recurring with regular use. The Itch Relief Cream goes a step further for those dealing with persistent itching, targeting the sensation directly alongside deep moisturisation.

E45 has a dedicated face care range built on the same dermatological principles as the rest of their skin-loving products. The Face Care Hydrating Moisturiser delivers reliable daily hydration for dry and sensitive skin without any unnecessary irritants. For a more targeted approach, the Face Hydrating Serum layers lightweight moisture underneath your moisturiser for a deeper, longer-lasting hit of hydration. The Face Daily Protect Moisturiser SPF30 covers your morning routine in one step, combining daily moisture with UV protection to keep skin comfortable and defended against sun damage. And for overnight recovery, the Face Night Cream works while you sleep to replenish and restore dry or stressed skin by morning.