SURE

Sure

Feel Confident

Stay fresh and dry all day long, no matter what life throws at you.

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Sure

Live more

Sure 96-Hour Maximum Protection: The ultimate defence against sweat, all day and beyond.

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Bestsellers

Sure Men Maximum Protection 96h Clean Scent Anti-Perspirant Deodorant Stick 45ml

£4.99

Sure Men Maximum Protection 96h Clean Scent Anti-Perspirant Deodorant Spray 150ml

£4.99

Sure Men Nonstop Protection 72h Invisible Ice Fresh Anti-Perspirant Deodorant Spray 250ml

£4.50

Sure Men Nonstop Protection 72h Active Dry Anti-Perspirant Deodorant Spray 250ml

£4.50

Sure Men Nonstop Protection 72h Sport Cool Anti-Perspirant Deodorant Spray 250ml

£4.50

Sure Maximum Protection 96h Confidence Anti-Perspirant Deodorant Stick 45ml

£4.99

Sure Nonstop Protection 72h Bright Bouquet Anti-Perspirant Deodorant Spray 250ml

£4.50

Sure Men Nonstop Protection 72h Ultra Fresh Anti-Perspirant Deodorant Roll On 50ml

£1.99

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Sure deodorants and anti-perspirants have been experts in sweat protection since 1908, working tirelessly to innovate and cater to the evolving needs of its consumers. Driven by a history of customer-inspired innovation, Sure developed the Body Heat Activated technology to adapt to body movements and increase protection as you heat up.