Acqua di Parma began with humble roots in 1916, making its mark with the creation of Colonia, a fragrance originally used to scent gentlemen's handkerchiefs. After World War II, Colonia became a symbol of Italian sophistication, embraced by international celebrities. From its small beginnings, Acqua di Parma grew into a globally recognized fashion house, known for its simple yet elegant perfumes housed in minimalist glass bottles that reflect true Italian refinement.