as i am

vegan & cruelty free

Achieve beautiful coils and curls, naturally.

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Bestsellers

As I Am Classic Doublebutter Cream 227g

RRP ~~£10.95~~

£8.75

As I Am Long & Luxe Conditioner 355ml

RRP ~~£13.45~~

£10.75

As I Am Restore & Repair Jamaican Black Castor Oil Leave-In Conditioner 237ml

RRP ~~£9.45~~

£7.55

As I Am Long & Luxe Strengthening Shampoo 355ml

RRP ~~£12.95~~

£10.39

As I Am Long & Luxe GroYogurt Leave-In Conditioner 237ml

RRP ~~£7.99~~

£6.40

As I Am Restore & Repair Jamaican Black Castor Oil Moisturising Mask 227g

RRP ~~£10.95~~

£8.75

As I Am Restore & Repair Jamaican Black Castor Oil Shampoo 355ml

RRP ~~£12.95~~

£10.39

As I Am Dry & Itchy Scalp Care Leave-In Conditioner 237ml

RRP ~~£10.45~~

£8.35

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As I Am is a premium hair care brand focused on nourishing and protecting textured and afro hair using natural, organic ingredients. Dedicated to promoting healthy, beautiful hair, they offer solutions for defining curls, moisturising, and strengthening tresses. Experience the difference with As I Am—your hair deserves it.