B Bold

B.Bold is an Irish-owned self-tan brand known for creating flawless tans at super affordable price tags, with a wide range of products catering for every type of tanner. The brand has built a serious cult following, particularly on TikTok where their Instant Airbrush Tan went viral, and has become a go-to for anyone who wants a beautiful, natural-looking glow without the hefty price tag. B.Bold is PETA approved and vegan, with skin-loving formulas that are as good for your skin as they are for your tan.

It's hard to look past the Instant Airbrush Body Makeup, the TikTok viral product that put B.Bold firmly on the map, delivering an instant, skin-blurring glow with zero development time. The 60 Minute Express Tanning Mousse is a brilliant option for those who want a streak-free, long-lasting result without the wait, developing in just an hour for a healthy-looking glow on your schedule. The Tanning Serum rounds things out beautifully, a rich and nourishing formula with a colour-adaptive finish that shade-shifts to suit your skin tone, bursting with skin-soothing ingredients like Acai Berry Oil, Avocado Oil, and Pentavitin.

B.Bold has something for every skin tone and desired depth of colour. The Instant Airbrush comes in five shades, ranging from Light to Deep Dark, so whether you are after a subtle, sun-kissed finish or a full, deep bronze, there is an option to suit everyone. The Tanning Mousse is available across multiple shades including Medium, Dark, and Super Dark, giving you full control over the depth of your glow.

For best results, exfoliate 24 hours before applying your tan to create the smoothest possible canvas. Apply your chosen formula using the Double-Sided Tanning Applicator Glove, working in circular motions to blend evenly across the skin. Allow the tan to develop for 6 to 8 hours before showering, taking a little extra care around the elbows, knees, and ankles to avoid any patchiness. The Buffing Brush and Blending Brush are both brilliant additions to your tanning kit, compatible with instant, developing, and powder tanning products, and ideal for buffing out edges and achieving a seamless, natural-looking finish all over.

Yes! The Tanning Face Serum is B.Bold's dedicated facial tanning product, designed specifically for the more delicate skin on your face. Lightweight and easy to apply, it delivers a natural-looking, buildable glow without any of the heaviness you might get from using a body tan on your face. Simply blend into clean, dry skin as the last step of your skincare routine and let it develop for a sun-kissed finish that looks like you have just come back from somewhere warm.

B.Bold is cruelty-free, vegan-friendly, and PETA approved, meaning every product in the range is completely free from any animal testing and animal-derived ingredients. Their formulas are also dermatologically approved, so you can feel confident in what you are putting on your skin.