LAura Geller

Founded in 1997 by renowned New York makeup artist Laura Geller, the brand has dedicated itself to creating makeup that is as accessible as it is enchanting. Laura Geller celebrates inclusivity, innovation, and everyday glamour, with effortless, skin-loving formulas designed to enhance natural beauty. Before launching her own brand, Laura Geller worked as a professional makeup artist in the television industry, bringing that same expertise and understanding of real skin to every product she creates.

Laura Geller's standout collection features baked makeup formulas, created in Italy using a unique slow-baking process for weightless, blendable coverage. The Baked Balance-n-Brighten Colour Correcting Foundation remains a customer favourite for its luminous, skin-evening finish that adapts to your complexion for a naturally radiant look. The Kajal Longwear Eyeliner is equally beloved for its ultra-smooth, long-lasting formula that glides on effortlessly for precise or smudged definition. For flawless application, the Retractable Angled Kabuki Brush is a brilliant everyday tool, and the Best Of The Best & Kabuki Brush Set makes a great option for anyone looking to explore the range's most loved products in one convenient set.

Loved by beauty enthusiasts of all ages, Laura Geller is particularly well regarded by those seeking mature skin-friendly makeup, with products that cater to hydration, long wear, and a flawless yet natural finish. The Spackle Skin Perfecting Primer Hydrate is a brilliant starting point, creating a smooth, plumped base that helps makeup sit beautifully throughout the day without settling into lines or creases. The Line Smoother Targeted Fine Line Filler is equally well suited, working to visibly blur fine lines before foundation for a softer, more even canvas. The baked formulas are a particularly good fit for more mature skin, as the lightweight, skin-loving textures avoid the heaviness that can emphasise texture, and the Geller's Greatest Lift-n-Glow Baked Face Trio is a standout all-in-one option, combining highlight, blush, and bronzer in one compact for an effortlessly lifted, glowing finish.

Building a full face with Laura Geller is straightforward, with every product designed to work seamlessly together. Start with the Spackle Skin Perfecting Primer to smooth and prep the skin for a flawless, long-lasting base, then follow with the Baked Balance-n-Glow Illuminating Foundation for a lightweight, radiant coverage that looks naturally skin-like. Warm up the complexion with the Baked Bronze-n-Brighten Multipurpose Bronzer, then add a healthy flush of colour with the Baked Blush-n-Brighten Marbleised Blush for a fresh, glowing finish. Sweep the Baked Natural Glow Highlighter across the high points of the face for a luminous, lit-from-within effect. On the eyes, the Delectables Timeless Tones 14 Colour Baked Eyeshadow Palette offers everything you need to create both everyday and more polished looks, from soft daytime washes to deeper evening shades. Finish with the Italian Marble Lipstick for a creamy, pigmented lip that completes the look beautifully.

The Spackle Primer has achieved iconic status within the Laura Geller range. This award-winning primer works to smooth and even out the skin, creating a perfect canvas for foundation and ensuring long-lasting makeup application. There are several variants to suit different skin needs. The Spackle Original Clear is the classic, fuss-free option that works for all skin types, while the Brighten-n-Blur is ideal for anyone looking to minimise the appearance of pores and add a soft-focus finish. For a subtle hint of warmth and glow, the Champagne Glow and Ethereal Rose Glow variants are both beautifully flattering options that add a luminous, radiant quality to the skin before foundation.

Laura Geller is 100% cruelty-free and offers a selection of vegan-friendly products, ensuring high-performance beauty that aligns with ethical values.