glow for it

Glow For It launched in 2020 with a hormone-free lash serum and a TikTok account, founded by Daisy Kelly after her own struggles with lash loss led her to search for a safe, effective alternative to the serums on the market. As a female-owned business, the brand has always focused on empowering people to feel confident in their own skin, with products designed for everyone regardless of age, gender, or ethnicity. Best known for its high-performance water-based lash serums, the range also includes multi-purpose glow-enhancing treatments and effective skincare essentials, all Vegan Society and Leaping Bunny approved.

Glow For It has built a devoted following through a focused lineup of results-driven lash and brow products. The Lash Growth Serum is the hero product that started it all, a TikTok-viral, peptide-powered formula that delivers visibly fuller, longer lashes without hormone-based ingredients. The Brow Growth Serum uses the same safe, effective approach for thicker, fuller brows with visible results from as early as two to eight weeks. For instant payoff alongside long-term benefits, the Focus Lash Growth Mascara is powered by tripeptides to deliver longer, fuller lashes with every wear. Those wanting a complete routine can turn to the 3 Step Lash Routine, which bundles the brand's best lash products together for a simple, effective approach to lash transformation.

Many customers start to see real results between two and eight weeks of consistent use. As with any growth serum, the key is daily application and patience, lash and brow cycles take time, and results build gradually rather than overnight. Customer reviews consistently highlight noticeable growth and stronger lashes with regular use, with many reporting visible improvement from around three weeks in. For best results, apply the serum to clean, dry lashes or brows every evening as the last step of your routine.

Absolutely! Wearing mascara does not affect lash growth as long as you're properly removing it after wear, ensuring there is no leftover residue before applying your Glow For It Lash Serum. For ultimate growth, the Focus Lash Growth Mascara is an innovative lash-care hybrid full of conditioning ingredients that grow and strengthen lashes, while also acting as a regular mascara.

Yes, Glow For It is entirely cruelty-free and vegan-friendly, approved by both the Vegan Society and Leaping Bunny. The brand has always been proud to provide vegan, cruelty-free beauty products, and serums are manufactured in the UK by a B-Corp certified manufacturer, helping to lower its carbon footprint while creating more sustainable and ethically sourced products.