Maybelline

Few makeup brands have earned their place in the beauty hall of fame quite like Maybelline New York. Born in 1915 and still going strong over a century later, the brand has built its reputation on one simple but powerful idea: that great makeup should be accessible to everyone. From cult-classic mascaras to foundations that genuinely cater to all skin tones, every product is designed to deliver high-performance results without the premium price tag. Bold, innovative, and unapologetically mainstream, Maybelline is the brand that proves you do not need to spend a fortune to look and feel your best.

Maybelline has an impressive roster of cult-classic products that have stood the test of time. The Lash Sensational Waterproof Mascara is a bestseller, delivering a fan-effect of full, defined lashes that hold up all day, while the Lash Sensational Sky Tubes Tubing Mascara takes things a step further with a tubing formula that wraps each lash individually for smudge-proof length and definition. The Grippy Serum Makeup Grip Primer has quickly become a go-to for keeping makeup locked in place all day, while the Instant Age Rewind Erase Colour Correcting Eye Concealer is a cult favourite for brightening and concealing under the eyes in one effortless step. The Superfluff Brow Mousse rounds things out as a brilliant brow essential, delivering fluffy, natural-looking definition that lasts, and the Lifter Glaze Oil Lip Balm is the perfect finishing touch, combining glossy shine with nourishing lip care in one swipe.

Building a full face with Maybelline is straightforward, with every product designed to layer seamlessly together. Start with the Poreless Jelly 24H Hydrating Blur Primer to smooth and prep the skin, then apply the Superstay 30H Lumi-Matte Foundation for a long-wearing, luminous base that stays put all day. Follow with the Lifter Full Coverage Serum Concealer to brighten under the eyes and cover any areas that need extra attention. Sculpt and define with the Lifter Stix Contour Stick, then add a flush of colour with the Sunkisser Matte Blush for a healthy, natural-looking glow. Set everything in place with the Fit Me Loose Setting Powder for a smooth, long-lasting finish. On the brows, the Brow Inserts 2-In-1 Eyebrow Pencil & Gel makes it easy to define and set in one step, while the Sky High Mascara delivers the kind of lash length and lift that ties the whole look together. Finish the lips by lining with the Lifter Lip Liner with Hyaluronic Acid before topping with the Lifter Gloss with Hyaluronic Acid for a plumping, glossy finish that keeps lips hydrated throughout the day.

Inclusivity is at the heart of Maybelline, with shade ranges designed to cater for a wide variety of skin tones and undertones. The Superstay 30H Lumi-Matte Foundation is a great example, spanning an extensive range of shades to ensure there is a match for everyone, with a long-wearing, luminous formula that works beautifully across all complexions. The Instant Anti-Age Eraser Multi-Use Eye Concealer is equally well considered in its shade offering, making it easy to find a seamless match for brightening and concealing whatever your skin tone.

The Superstay range is Maybelline's dedicated long-wear collection, covering foundation, concealer, blush, lip colour, and more with formulas designed to stay put through even the longest days. The Superstay 30H Lumi-Matte Foundation is a standout for those who need their base to last, delivering up to 30 hours of luminous, matte coverage that holds its own from morning to night. On the lip front, the Superstay Vinyl Ink Liquid Lipstick is a go-to for bold, high-shine colour that refuses to budge, while the Superstay Teddy Tint Liquid Lip Tint offers a softer, blurred finish with the same impressive staying power.